The campaign concept for Comvita Bee Pollen granules needed to reference its natural source, have a feeling of purity and communicate the key health benefit - vitality.
Clarify the vision •
The campaign was an opportunity to re-think how this existing supplement was positioned within the Comvita range. We took on-board the key health benefits, but were also inspired by the natural process in which these gold nuggets are created. The final concept not only looked beautiful, but told the larger story about the pollen. Native flowers such as Kowhai and Manuka were photographed to reference its pure New Zealand origins and the final product bursts from the background to boldly declare the superfood benefits.
Spread the word •
A complete toolkit was created for both the New Zealand and Australian Markets. Including; hero posters, email marketing, brochure, and retail flyer’s. The result fulfilled the brief and was sure to turn heads when on display.