Steal the moment
Story & messaging
This quirky little business is passionate about two things – the outdoors, and a good cuppa. On Australia’s Surf Coast, they lovingly blend organic tea with a good dose of humour.
Clarify the vision •
A competitor analysis showed that naturopathic tea is traditionally portrayed as subdued or medicinal. This created an opportunity to stand out. By taking a more joyful approach to wellness, we gave Tea Thief a unique position in the market, with vibrant and fun specialty blends. To further differentiate, we chose to embrace the Surf Coast setting – creating a brand that would become unashamedly Aussie.
Bring it to life •